Lindsay White

The better-for-you CPG brands on our radar

The Hangtag Transparency Consumers are Seeking

A Guide to Welcoming Newcomers into the Wild

Writing Technical Product Copy Without Sounding So… Technical

2020 Work: Highlights from the Weirdest Year in History

The Brands That Made 2020 Better

How to Keep Customers Coming Back? Try Some Post-Purchase Email Automations

Why Every Direct-to-Consumer Brand Needs a Welcome Email Series

The Customer Service Email Automations Your Brand Needs (and How to Rethink Their Potential)

6 Creative Ways to Repurpose Your Studio Photography

Email Automation 101: The Triggered Emails Every Brand Should Have in Their Roster

5 Steps to Prep Your Social Channels for Ecomm Success

8 Keys to Unlock an Ecomm Experience That Converts

Why You Should Invest in Audience Personas

The Essential Elements of a Content Strategy and Content Plan

How to Bring Your Brand Positioning to Life Across Channels

How to Write Product Descriptions That Convert

How to Craft a Powerful Email Campaign