Lindsay White

Chief Strategy Officer

Best thing about your role?
Getting to witness and support entrepreneurs at all stages of their business growth—there’s nothing more exhilarating than building something new.

Level 10 fun
Waking up in the woods, playing outside all day in the river or ocean, sharing a campfire meal with friends followed by a couple rounds of 13s (the only card game you need to know). Rinse and repeat.

Where have you lived?
Squamish, BC
Vancouver, BC
Whistler, BC (yes, I do love this province)
Sydney, Australia
Ottawa, Ontario

Jeanine Pesce

Director of Insights

The best part of your job?
Closing the loop between people, product and planet while inspiring clients to consider purpose-driven brand building. Crafting holistic approaches to storytelling, content development and production.

Daily ritual
An early riser, I enjoy strong coffee while I listen to news briefings. I’m obsessed with global news. I spend most evenings reading The New Yorker cover to cover brainstorming on Cartoon Caption Contest ideas I’ll never actually submit.

Street cred
Den Mom / Founder of RANGE
Shaper of global active and outdoor trends @ Promostyl, Stylesight + WGSN

Surprising hobbies
Gorpcore enthusiast, freestyle stretching, cooking without recipes, rage cleaning, impromptu backpacking and therapy gardening.

Where have you lived?
Brooklyn, New York
Jersey Shore, NJ
Philadelphia, PA
Los Angeles, CA
San Francisco, CA
Vancouver, BC
Squamish, BC

Dana Bay

Director of Delivery

The best part of your job?
The intricate and mind-bending puzzle of putting the project pieces together and working with our team to see clients smile at the end of our time together. The methods and inputs can be similar but the results are always new and inspiring. Plus we have the best damn team! 

Street cred
IT Management, BCIT
Project Management Essentials, UBC Sauder School of Business
Strong roster of CAD & US restaurants & bars to visit for good eats & drinks 

Surprising hobbies
Always in search of the best almond milk latte, followed by the best new cocktail bar to be besties with. And very particular about artwork framing—just let me do it for you.

Caitlin Low

Senior Strategist

The best thing about your role?
The best thing about my role, outside of scrolling TikTok for, ahem, “research,” is showing our clients that content creation doesn’t have to be daunting and that with a few tricks it can be manageable. I also love a new challenge. So, bring it on! 

Street cred
Artist Marketing Manager, Sony Music Canada, Toronto
Marketing Coordinator, Canada Goose, Toronto
Content Strategist, TAXI, Toronto
Senior Brand Marketing Manager, DUER, Vancouver
Marketing Director, Vestis Fashion Group, Vancouver
BA in Journalism, Ryerson University

Surprising hobby
I’m pretty good at making friendship bracelets. Gimp, embroidery thread, daisy chain beads, you name it.

Hudson Lee

Senior Strategist

Best part of your job?
Digging deep to get to the heart of who a brand is, and creating an epic strategy that makes them feel understood. There’s no better feeling than giving a client that ‘aha!’ moment and watching their faces light up when they see their dreams for their brand come to life.

Daily ritual
If my morning doesn’t start with at least one cup of coffee and two buttery pieces of toasted sourdough, I’m in shambles. I’m also a firm believer in the importance of a daily mental-health walk, rain or shine. 

Street cred
Brand Marketing Manager, VSSL
Lifestyle Account Manager, Talk Shop Media
Health & Wellness Account Manager, Jelly Digital Marketing
Media & Communication Studies, University of the Fraser Valley
Marketing & Public Relations Diploma, University of the Fraser Valley

Surprising hobbies
I was part of a competitive jump rope team for over a decade as a kid, and can still whip out some intense double-dutch skills at a moment’s notice. I’m also a really good whistler. My go-to tune is Für Elise, much to the annoyance of everyone around me.

Amanda Gregory-Jones

Copywriter & Strategist

Best part of your job?
Seeing our team constantly raise the creative bar! Being surrounded by so many talented people and cool new projects is super inspiring. Plus they’re all pretty rad humans to boot.

Surprising hobbies
Amateur homebrew cider maker, above-average crib player, and baker of arguably the best cookies you’ll ever eat.

Level 10 fun is:
Posting up somewhere new for a weekend—preferably without cell service—to explore trails with my dog Tucker, read a stack of books, and cook big meals. Bonus points if there’s a fire for marshmallow roasting.

Daily ritual
A dog walk (or three), drinking a ton of water, and relying on the Reminders app to run my life.

Education
BFA, Emily Carr University
Digital Content and Storytelling, UBC Continuing Studies

Ollie Warman

Design Lead

What do you do here?
I work with the strategy and design teams to create thought-provoking design solutions for clients across print and digital and everything in between.

Level 10 fun
Anything board-related like skateboarding, snowboarding, surfing. As well as sunshine, friends, beers and good puns.

Daily rituals/routines
I’m not one for routines but probably between doing plyometric workouts and making a billion cups of tea there’s a routine in there somewhere.

Street cred
BA Hons Graphic Communication with Typography, Plymouth University
Awwwards nominated web design
Typewolf featured web design
Won ADCANN Brand of the Year 2019 as part of the team at Glasfurd and Walker
Part of D&AD New Blood Exhibition 2013

Cheyenne Manning

Designer

The best part of your job?
As a lifelong learner I thrive not knowing what project will stretch or flex which muscles. Brain day, every day.

Level 10 fun is
Flipping sourdough pancakes before the sun is up—the best fuel before spending a day at the beach, camping in the woods, or biking around the city.

Daily ritual
I start my day with a classic big breakfast: eggs, sausage, and grapefruit, followed by a speedy cycle to the office!

Street cred
BA in Design, Capilano University, IDEA
Former pandemic freelancer
Worked with the National Film Board of Canada, the BC Provincial Government, Government of Canada and BC Women’s Health Foundation

Surprising hobbies
Rolling dice in Dungeons & Dragons, bike-packing in Squamish, and learning to figure skate. 

Nicole Shewchuk

Designer

Best thing about your role?
Flexing my empathy skills on the daily to make visuals that connect with both the bigger idea, and the people who will see it in the wild. 

Your daily rituals?
A good day always starts with avocado toast, and ends with a cat cuddle sesh. 

Street cred
IDEA Program at Capilano University
Practicum with Full Punch
RGD Student Awards 2020 – Haft2 Award for Colour Honorable Mention

Surprising hobbies
Roller Skating (Quad skates all the way)
Kayaking in the Cove
Video Games
Portrait drawing & painting 

Vanessa Cadena

Office Manager

The best thing about your job?
I am Monday’s Office Manager, occasional Project Coordinator, and organization-obsessed Caregiver. I love how much it allows me to learn and grow, and how all of a sudden, Monday—literally—became my favourite day of the week.

Where were you born?
Made, born and raised in Bogota. Proudly a Colombian immigrant.

Level 10 fun is
Travelling to no-city destinations where I can disconnect from reality and witness Mother Nature’s beauty. I want to be the kind of grandmother who brags about having gone to all these amazing places.

Surprising hobbies
The friend who is the professional photographer of the group, but can’t get decent photos taken of her. Budget-friendly travelling planner. And future TikTok celebrity, whenever I bring to life my crazy content ideas.

Where have you lived?
Seattle, Montreal, and Vancouver have been home to my biggest life chapters.