We believe we’re all at our best when we’re active and outside. We come from the biggest technical apparel brands in the world and are based in natural wellness epicentre Vancouver, British Columbia. Our brand and marketing strategists, writers, and designers honed their craft at fast-moving direct-to-consumer brands and agencies. Now we’ve come together to help boundary-pushing performance brands reach new heights.
Who we are
Our number one client is the planet
We're on retainer with Mother Earth and she's a demanding client. Don't be surprised if we challenge you, in turn, to rethink your approach, to get honest about greenwashing and to push for the most sustainable solution.
Technical product is in our DNA
Our strategists, writers, and designers come from the biggest technical apparel and wellness brands in the world. We have our eye well into the future to help you tell the most relevant stories through the most relevant product.
We use words to create worlds
Your customers don’t believe in products, they believe in the mission behind it all. We give them the language to become your champions—to join a host of advocates who are all singing from the same songbook.
We wear your heart on our sleeve
Great brands and campaigns grow from deep roots. That’s why we take the time to get to know you, your purpose and your customer—building big, generous relationships rooted in honesty, empathy and fun.
We live the lifestyle
We live, breathe, and sweat this world. Every member of our team is passionate about getting outdoors and living a full, active life. Weekends find us practicing what we preach and putting our clients’ products to the test all over the Pacific Northwest.
Amanda Lee Smith
CEO
What do you do here?
I get to guide vision and growth at Monday—which means a lot of daydreaming about the future, scheming with likeminded folks, drinking coffee and beer with clients and future clients, and doing way too much math for a creative.
Level 10 fun is
Running or hiking up a mountain—here on the BC coast or in the Southern California desert—and then rewarding myself with a craft beer and a campfire.
Street cred
Brand Content Lead, Kit and Ace
Editor, London Business School Magazine
Instructor, UBC Sauder School of Business
Master of Publishing, SFU
Board member, BCAMA + Sad Mag
Volunteer Big Sister, 8 years and counting
Where have you lived?
Vancouver, BC
Calgary, AB
Kibaale, Uganda
Aberdeen, UK
Oxford, UK
Seattle, WA
Portland, OR
Lindsay White
Chief Strategy Officer
Best thing about your role?
Getting to witness and support entrepreneurs at all stages of their business growth—there’s nothing more exhilarating than building something new.
Level 10 fun
Waking up in the woods, playing outside all day in the river or ocean, sharing a campfire meal with friends followed by a couple rounds of 13s (the only card game you need to know). Rinse and repeat.
Where have you lived?
Squamish, BC
Vancouver, BC
Whistler, BC (yes, I do love this province)
Sydney, Australia
Ottawa, Ontario
Jeanine Pesce
Director of Insights
The best part of your job?
Closing the loop between people, product and planet while inspiring clients to consider purpose-driven brand building. Crafting holistic approaches to storytelling, content development and production.
Daily ritual
An early riser, I enjoy strong coffee while I listen to news briefings. I’m obsessed with global news. I spend most evenings reading The New Yorker cover to cover brainstorming on Cartoon Caption Contest ideas I’ll never actually submit.
Street cred
Den Mom / Founder of RANGE
Shaper of global active and outdoor trends @ Promostyl, Stylesight + WGSN
Surprising hobbies
Gorpcore enthusiast, freestyle stretching, cooking without recipes, rage cleaning, impromptu backpacking and therapy gardening.
Where have you lived?
Brooklyn, New York
Jersey Shore, NJ
Philadelphia, PA
Los Angeles, CA
San Francisco, CA
Vancouver, BC
Squamish, BC
Dana Bay
Director of Delivery
The best part of your job?
The intricate and mind-bending puzzle of putting the project pieces together and working with our team to see clients smile at the end of our time together. The methods and inputs can be similar but the results are always new and inspiring. Plus we have the best damn team!
Street cred
IT Management, BCIT
Project Management Essentials, UBC Sauder School of Business
Strong roster of CAD & US restaurants & bars to visit for good eats & drinks
Surprising hobbies
Always in search of the best almond milk latte, followed by the best new cocktail bar to be besties with. And very particular about artwork framing—just let me do it for you.
Caitlin Low
Senior Strategist
The best thing about your role?
The best thing about my role, outside of scrolling TikTok for, ahem, “research,” is showing our clients that content creation doesn’t have to be daunting and that with a few tricks it can be manageable. I also love a new challenge. So, bring it on!
Street cred
Artist Marketing Manager, Sony Music Canada, Toronto
Marketing Coordinator, Canada Goose, Toronto
Content Strategist, TAXI, Toronto
Senior Brand Marketing Manager, DUER, Vancouver
Marketing Director, Vestis Fashion Group, Vancouver
BA in Journalism, Ryerson University
Surprising hobby
I’m pretty good at making friendship bracelets. Gimp, embroidery thread, daisy chain beads, you name it.
Hudson Lee
Senior Strategist
Best part of your job?
Digging deep to get to the heart of who a brand is, and creating an epic strategy that makes them feel understood. There’s no better feeling than giving a client that ‘aha!’ moment and watching their faces light up when they see their dreams for their brand come to life.
Daily ritual
If my morning doesn’t start with at least one cup of coffee and two buttery pieces of toasted sourdough, I’m in shambles. I’m also a firm believer in the importance of a daily mental-health walk, rain or shine.
Street cred
Brand Marketing Manager, VSSL
Lifestyle Account Manager, Talk Shop Media
Health & Wellness Account Manager, Jelly Digital Marketing
Media & Communication Studies, University of the Fraser Valley
Marketing & Public Relations Diploma, University of the Fraser Valley
Surprising hobbies
I was part of a competitive jump rope team for over a decade as a kid, and can still whip out some intense double-dutch skills at a moment’s notice. I’m also a really good whistler. My go-to tune is Für Elise, much to the annoyance of everyone around me.
Amanda Gregory-Jones
Copywriter & Strategist
Best part of your job?
Seeing our team constantly raise the creative bar! Being surrounded by so many talented people and cool new projects is super inspiring. Plus they’re all pretty rad humans to boot.
Surprising hobbies
Amateur homebrew cider maker, above-average crib player, and baker of arguably the best cookies you’ll ever eat.
Level 10 fun is:
Posting up somewhere new for a weekend—preferably without cell service—to explore trails with my dog Tucker, read a stack of books, and cook big meals. Bonus points if there’s a fire for marshmallow roasting.
Daily ritual
A dog walk (or three), drinking a ton of water, and relying on the Reminders app to run my life.
Education
BFA, Emily Carr University
Digital Content and Storytelling, UBC Continuing Studies
Ollie Warman
Design Lead
What do you do here?
I work with the strategy and design teams to create thought-provoking design solutions for clients across print and digital and everything in between.
Level 10 fun
Anything board-related like skateboarding, snowboarding, surfing. As well as sunshine, friends, beers and good puns.
Daily rituals/routines
I’m not one for routines but probably between doing plyometric workouts and making a billion cups of tea there’s a routine in there somewhere.
Street cred
BA Hons Graphic Communication with Typography, Plymouth University
Awwwards nominated web design
Typewolf featured web design
Won ADCANN Brand of the Year 2019 as part of the team at Glasfurd and Walker
Part of D&AD New Blood Exhibition 2013
Cheyenne Manning
Designer
The best part of your job?
As a lifelong learner I thrive not knowing what project will stretch or flex which muscles. Brain day, every day.
Level 10 fun is
Flipping sourdough pancakes before the sun is up—the best fuel before spending a day at the beach, camping in the woods, or biking around the city.
Daily ritual
I start my day with a classic big breakfast: eggs, sausage, and grapefruit, followed by a speedy cycle to the office!
Street cred
BA in Design, Capilano University, IDEA
Former pandemic freelancer
Worked with the National Film Board of Canada, the BC Provincial Government, Government of Canada and BC Women’s Health Foundation
Surprising hobbies
Rolling dice in Dungeons & Dragons, bike-packing in Squamish, and learning to figure skate.
Nicole Shewchuk
Designer
Best thing about your role?
Flexing my empathy skills on the daily to make visuals that connect with both the bigger idea, and the people who will see it in the wild.
Your daily rituals?
A good day always starts with avocado toast, and ends with a cat cuddle sesh.
Street cred
IDEA Program at Capilano University
Practicum with Full Punch
RGD Student Awards 2020 – Haft2 Award for Colour Honorable Mention
Surprising hobbies
Roller Skating (Quad skates all the way)
Kayaking in the Cove
Video Games
Portrait drawing & painting
Vanessa Cadena
Office Manager
The best thing about your job?
I am Monday’s Office Manager, occasional Project Coordinator, and organization-obsessed Caregiver. I love how much it allows me to learn and grow, and how all of a sudden, Monday—literally—became my favourite day of the week.
Where were you born?
Made, born and raised in Bogota. Proudly a Colombian immigrant.
Level 10 fun is
Travelling to no-city destinations where I can disconnect from reality and witness Mother Nature’s beauty. I want to be the kind of grandmother who brags about having gone to all these amazing places.
Surprising hobbies
The friend who is the professional photographer of the group, but can’t get decent photos taken of her. Budget-friendly travelling planner. And future TikTok celebrity, whenever I bring to life my crazy content ideas.
Where have you lived?
Seattle, Montreal, and Vancouver have been home to my biggest life chapters.
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Infinite
Empathy01
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Karmic
Accountability02
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Contagious
Energy03
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Education
Osmosis04
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Optimistic
Assumption05
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Selfish
Generosity06
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Ruthless
Rest07