The Story That Connects It All

The Sitka team engaged us to help with their rebrand. Leaving the beloved tree logo intact, we focused on creating a new story that would support a new name and a new mission. The result was a fresh origin story, brand positioning, and essence for the brand: “Nature has the power to leave people better, and we have the power to leave nature better.” From there we set to work crafting a set of key messages to guide all of their external messaging and guiding principles to shape their internal culture.

In fact, the brand relaunched to much applause—engagement was huge on social channels and entirely positive. It opened up dozens of opportunities to reinforce the story of Ecologyst’s local low-impact production and collaborative mission, just in time for the opening of their shiny new store in Whistler, BC.