Partnering with an agency can feel a little like a first date. You’re excited, nervous and endlessly hopeful. You’ve done your research (read: late-night internet deep dives) and probed your mutual connections for their perspective. There’s so much potential for greatness—but what if it’s just not the right fit? We’re firm believers in the power of transparency, so we’ll lay our cards on the table. Whether the ink has just dried on your signed SOW or you’re contemplating reaching out for support on an upcoming project (👋), here’s what you can expect when you work with Monday.
Deep Discovery
Every Monday engagement starts with a brand discovery workshop. It’s a non-negotiable part of our process. Why? Kicking off a project without a discovery is like heading out on a multi-day hike without a map—you’re bound to get lost along the way.
Discoveries give our team the chance to dig deep and get to know the ins and outs of your brand, way beyond what a 30-minute kick-off call, written questionnaire or scroll through your website can tell us. By now, we’ve got our discovery process down to a science. Think: conceptual big-picture thinking, creative exploration and deep discussion that shine a light on your most authentic brand, what’s missing, and the big opportunities right in front of you. It’s a process that involves magazines, colourful post-its and whiteboard mind maps—and if you opt to do it in person, we’ll bring our favourite local snacks to share. Our team of strategists and facilitators are experts at asking the right questions to unearth impactful insights and a-ha moments—and aren’t afraid to navigate tough conversations to get to the heart of what your brand really stands for.
The standard Monday discovery workshop is three hours long—which, at first glance, may feel like a steep time commitment. But the most common thing we hear post-discovery? “That flew by.” Even better? “I can’t believe how fun that was.”
Total Brand Immersion
Fact: Every project is better when it’s backed by research and insights. Understanding your audience and your industry is the key to stop-and-think campaigns that move the needle—and it’s the foundation of the work we do at Monday. Whether you’re gearing up for a rebrand, defining your target audience or shaping a seasonal strategy, research and insights should always be the foundational piece in your brand toolkit.
Monday’s approach to research extends beyond parsing data and combing survey responses—we immerse ourselves fully in your brand world. The first step? Getting friendly with the folks who know your brand inside and out. We’re firm believers that the most meaningful insights come from face-to-face conversation with your team and your audience—and we don’t shy away from digging into the nitty gritty. Speaking directly to those who know your brand best helps us understand where you struggle and where you shine, and sets the stage for our team to develop actionable insights and opportunities for engagement—all of which we outline and detail in your insights report. By combining firsthand feedback with in-depth cultural research, we can paint a holistic picture of your audience and your industry—and unlock creative solutions to the problem you’re facing.
Strategy < > Design Synergy
Great work isn’t born in isolation. It’s shaped by diverse perspectives, out-of-the-box ideas and generous co-creation. Whether we’re approaching campaign creative or a top-to-bottom rebrand, strategy and design are always in lockstep—gut-checking ideas, stress-testing concepts, pointing out potential blindspots and offering their unique POV to help guide the project. You might see our Design Lead sitting in your strategy session or a Copywriter jumping in to share an idea in a creative presentation. It’s an open and collaborative process that creates well-rounded, memorable work that deepens your audience’s connection to your brand.
As a team, we learn by osmosis, constantly keeping tabs on new tech, trends and industries—and then sharing our learnings so everyone can benefit. Our different experiences and skillsets mean we can tackle projects big and small with confidence—from pop-up brand activations to sustainable packaging strategies.
Custom Brand Lexicon
Whether we’re writing technical product copy or crafting brand messaging that hits you right in the feels, Monday was built on telling stories that balance science and soul. Done right, language has the power to create an entire world for your brand—and unite a loyal following of customers behind your mission. But it’s not as simple as stringing a good sentence together. Show-stopping language requires a combination of serious writing chops, deep industry knowledge and fastidious attention to detail. Three things the Monday team has in spades.
Our first step to levelling up your brand language? Understanding what’s working about your current messaging and what’s falling flat. What PDP copy prompts more add-to-carts? What about your brand story just isn’t resonating? From there, it’s time to take those learnings and get granular: describing your what, how and your ever-important why in hyper-specific, ownable language. Getting clear on your positioning sets the foundation for more compelling, brand-aligned language across every medium—and helps us build a distinctive lexicon that sets your brand apart from the rest.
Sound like Monday might be your perfect match? Let’s connect.
