Monday’s Mid-year Trend Watch
A mid-year trend update for those of us who work at the overlap of marketing, brand, retail, sports and wellness.
By Amanda Smith
- Marketing
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How to Connect to Culture and Future-Proof Your Brand
You can’t automate emotional connection.
By Amanda Gregory-Jones
- Marketing
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What Makes A Campaign Stick? Start With Your Way-In
This is our secret sauce for landing on a resonant narrative for campaigns
By Zafira Rajan
- Marketing
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A Tale of Two Trail Shoes
How KEEN earned trail cred—and Tracksmith may be running a DNF
By Amanda Smith
- Insights
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How to Build Win-Win Influencer Partnerships
Bringing on new influencers can put your brand in the spotlight. How do you keep the momentum going?
By Zafira Rajan
- Marketing
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How to Strike Gold With Your Next Out-of-Home Campaign
Our top three insights from BelliWelli’s viral billboard success.
By Amanda Gregory-Jones
- Marketing
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Creating a Brand that Sticks: Why Sensory Marketing Works
Sound, scent, texture-brands are engaging all the human senses to stay top of mind.
By Zafira Rajan
- Marketing
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The Ultimate Test of Your Brand Values
If you’re thinking about rewriting your brand values to ride out the next four years, read this.
By Amanda Smith
- Marketing
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What Do We Mean By “Enhancing Human Potential?”
By Amanda Smith
- Marketing