We believe we’re all at our best when we’re active and outside. We come from the biggest technical apparel brands in the world and are based in natural wellness epicentre Vancouver, British Columbia. Our brand and marketing strategists, writers, and designers honed their craft at fast-moving direct-to-consumer brands and agencies. Now we’ve come together to help boundary-pushing performance brands reach new heights.
Who we are
Our number one client is the planet
We're on retainer with Mother Earth and she's a demanding client. Don't be surprised if we challenge you, in turn, to rethink your approach, to get honest about greenwashing and to push for the most sustainable solution.
Technical product is in our DNA
Our strategists, writers, and designers come from the biggest technical apparel and wellness brands in the world. We have our eye well into the future to help you tell the most relevant stories through the most relevant product.
We use words to create worlds
Your customers don’t believe in products, they believe in the mission behind it all. We give them the language to become your champions—to join a host of advocates who are all singing from the same songbook.
We wear your heart on our sleeve
Great brands and campaigns grow from deep roots. That’s why we take the time to get to know you, your purpose and your customer—building big, generous relationships rooted in honesty, empathy and fun.
We live the lifestyle
We live, breathe, and sweat this world. Every member of our team is passionate about getting outdoors and living a full, active life. Weekends find us practicing what we preach and putting our clients’ products to the test all over the Pacific Northwest.
Amanda Lee Smith
CEO
What do you do here?
I get to guide vision and growth at Monday—which means a lot of daydreaming about the future, scheming with likeminded folks, drinking coffee and beer with clients and future clients, and doing way too much math for a creative.
Level 10 fun
Running or hiking up a mountain—here on the BC coast or in the Southern California desert—and then rewarding myself with a craft beer and a campfire.
Street cred
Brand Content Lead, Kit and Ace
Editor, London Business School Magazine
Instructor, UBC Sauder School of Business
Master of Publishing, SFU
Board member, BCAMA + Sad Mag
Volunteer Big Sister, 8 years and counting
Where have you lived?
Vancouver, BC
Calgary, AB
Kibaale, Uganda
Aberdeen, UK
Oxford, UK
Seattle, WA
Portland, OR
Jeanine Pesce
Director of Insights
Best part of your job?
Closing the loop between people, product and planet while inspiring clients to consider purpose-driven brand building. Crafting holistic approaches to storytelling, content development and production.
Daily ritual
An early riser, I enjoy strong coffee while I listen to news briefings. I’m obsessed with global news. I spend most evenings reading The New Yorker cover to cover brainstorming on Cartoon Caption Contest ideas I’ll never actually submit.
Street cred
Den Mom / Founder of RANGE
Shaper of global active and outdoor trends @ Promostyl, Stylesight + WGSN
Surprising hobby
Gorpcore enthusiast, freestyle stretching, cooking without recipes, rage cleaning, impromptu backpacking and therapy gardening.
Where have you lived?
Brooklyn, New York
Jersey Shore, NJ
Philadelphia, PA
Los Angeles, CA
San Francisco, CA
Vancouver, BC
Squamish, BC
Ryan Romero
Creative Director
What do you do here?
I steer brands toward deeper, more resonant connections with their audiences. My role at Monday is about aligning creativity with purpose—not just directing creative development, but crafting narratives that move people and build culture. With a background shaped by partnerships with brands like adidas, Arc’teryx, and lululemon, I’ve learned that true performance is about weaving together story, strategy, and impact, making the work we do not just about moving the needle but an extension of our clients’ vision, moving forward in lockstep with them.
Level 10 fun?
I enjoy discovering dive diners, hoisting kettlebells, swimming in oceans, devouring Tiramisus and setting up elaborate Hot Wheels tracks with my son.
Street cred
KPU Graphic Design for Marketing Advisory Board Member
Creative Director, Saje Natural Wellness
Art Director, Lululemon
Strategic Director + Co-Founder at Palms/Clou Studio
IDEA Program, Capilano University
Caitlin Low
Senior Strategist
Best part of your job?
The best thing about my role, outside of scrolling TikTok for, ahem, “research,” is showing our clients that content creation doesn’t have to be daunting and that with a few tricks it can be manageable. I also love a new challenge. So, bring it on!
Street cred
Artist Marketing Manager, Sony Music Canada, Toronto
Marketing Coordinator, Canada Goose, Toronto
Content Strategist, TAXI, Toronto
Senior Brand Marketing Manager, DUER, Vancouver
Marketing Director, Vestis Fashion Group, Vancouver
BA in Journalism, Ryerson University
Surprising hobby
I’m pretty good at making friendship bracelets. Gimp, embroidery thread, daisy chain beads, you name it.
Hudson Lee
Senior Strategist
Best part of your job?
Digging deep to get to the heart of who a brand is, and creating an epic strategy that makes them feel understood. There’s no better feeling than giving a client that ‘aha!’ moment and watching their faces light up when they see their dreams for their brand come to life.
Daily ritual
If my morning doesn’t start with at least one cup of coffee and two buttery pieces of toasted sourdough, I’m in shambles. I’m also a firm believer in the importance of a daily mental-health walk, rain or shine.
Street cred
Brand Marketing Manager, VSSL
Lifestyle Account Manager, Talk Shop Media
Health & Wellness Account Manager, Jelly Digital Marketing
Media & Communication Studies, University of the Fraser Valley
Marketing & Public Relations Diploma, University of the Fraser Valley
Surprising hobbies
I was part of a competitive jump rope team for over a decade as a kid, and can still whip out some intense double-dutch skills at a moment’s notice. I’m also a really good whistler. My go-to tune is Für Elise, much to the annoyance of everyone around me.
Zafira Rajan
Senior Strategist & Copywriter
Best part of your job?
Getting to the heart of a creative strategy that serves as the golden thread throughout everything we touch in a project. Even better? Seeing our clients light up when they realize we just “get them”—and high-fives with our incredibly talented team to celebrate.
Level 10 Fun
Give me a body of water, three books (backup books are very important), a pack of Digestive cookies, and sunshine—and I’m well on my way to my perfect day.
Street cred
Founder of Zafira Rajan Inc.—a decade of writing copy and strategizing for leading brands and personalities in the online space
Surprising hobbies
Canoeing with my local Paddle Club, cold dips in the ocean, tackling my to-be-read book pile, imagination forest walks with my toddler daughter, and double snuggles on the couch with my two very large dogs, Mars and Juno.
Amanda Gregory-Jones
Copywriter & Strategist
Best part of your job?
Seeing our team constantly raise the creative bar! Being surrounded by so many talented people and cool new projects is super inspiring. Plus they’re all pretty rad humans to boot.
Daily ritual
A dog walk (or three), drinking a ton of water, and relying on the Reminders app to run my life.
Level 10 fun
Posting up somewhere new for a weekend—preferably without cell service—to explore trails with my dog Tucker, read a stack of books, and cook big meals. Bonus points if there’s a fire for marshmallow roasting.
Surprising hobbies
Amateur homebrew cider maker, above-average crib player, and baker of arguably the best cookies you’ll ever eat.
Education
BFA, Emily Carr University
Digital Content and Storytelling, UBC Continuing Studies
Ollie Warman
Design Lead
Best part of your job?
I get to work with great people, and come up with creative ideas across so many different platforms and industries.
Daily ritual
I’m not one for routines but probably between doing plyometric workouts and making a billion cups of tea there’s a routine in there somewhere.
Level 10 fun
Anything board-related like skateboarding, snowboarding, surfing. As well as sunshine, friends, beers and good puns.
Street cred
BA Hons Graphic Communication with Typography, Plymouth University
Awwwards nominated web design
Typewolf featured web design
Won ADCANN Brand of the Year 2019 as part of the team at Glasfurd and Walker
Part of D&AD New Blood Exhibition 2013
Cheyenne Manning
Designer
Best part of your job?
As a lifelong learner I thrive not knowing what project will stretch or flex which muscles. Brain day, every day.
Level 10 fun
Flipping sourdough pancakes before the sun is up—the best fuel before spending a day at the beach, camping in the woods, or biking around the city.
Daily ritual
I start my day with a classic big breakfast: eggs, sausage, and grapefruit, followed by a speedy cycle to the office!
Street cred
BA in Design, Capilano University, IDEA
Former pandemic freelancer
Worked with the National Film Board of Canada, the BC Provincial Government, Government of Canada and BC Women’s Health Foundation
Surprising hobbies
Rolling dice in Dungeons & Dragons, bike-packing in Squamish, and learning to figure skate.
Vanessa Cadena
Project Coordinator
Best part of your job?
I am Monday’s Project Coordinator, and organization-obsessed Caregiver. I love how much it allows me to learn and grow, and how all of a sudden, Monday—literally—became my favourite day of the week.
Where were you born?
Made, born and raised in Bogota. Proudly a Colombian immigrant.
Level 10 fun
Travelling to no-city destinations where I can disconnect from reality and witness Mother Nature’s beauty. I want to be the kind of grandmother who brags about having gone to all these amazing places.
Surprising hobbies
The friend who is the professional photographer of the group, but can’t get decent photos taken of her. Budget-friendly travelling planner. And future TikTok celebrity, whenever I bring to life my crazy content ideas.
Where have you lived?
Seattle, Montreal, and Vancouver have been home to my biggest life chapters.
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Infinite
Empathy01
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Karmic
Accountability02
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Contagious
Energy03
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Education
Osmosis04
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Optimistic
Assumption05
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Selfish
Generosity06
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Ruthless
Rest07