Anyone working at a consumer-facing brand knows the calendar never stops turning. You’re barely wrapping your Q1 activation before the pressure sets in for next year’s launch—and juggling performance, stakeholder approvals, and direct reports can bury your flow time under the urgency of the daily grind.
You shouldn’t have to choose between keeping the lights on and lighting a spark. Partnering with an agency doesn’t take you out of the work—it empowers your team with fresh creative strategy and the mental space to do what you do best. Here’s how Monday co-creates to enhance your potential—and your audience’s, too.
Expert Creative Concepting
When you’re deep in the weeds of day-to-day brand management, your to-do list and dozens of open browser tabs, making space for big-picture ideation can feel like an impossible task. With your next seasonal campaign creeping closer and a team that’s already waving the burnout flag, put concepting in our court.
By tapping in a trusted agency partner to think big and dream up compelling concepts, you’ll get a fresh take and lightbulb-moment ideas from folks who have their finger on the pulse of your audience. Take our recent collab with KEEN. Their team brought us in to come up with a “way in” for their Fall/Winter25 campaign—including developing a campaign platform that would resonate across international markets, and producing a multi-location shoot to bring it all to life. Our work freed their team up to focus on omni-channel rollout and helped them authentically connect with new fans (without alienating the old ones).
Powerful Project Management
Keeping your marketing team on task and on time is a job in and of itself. Processes and planning sometimes take a back seat when you’re in the thick of it. But partnering with an agency means we handle the nitty-gritty, and you get the peace of mind that the work is moving forward on schedule and on budget.
Our project management process—pre-, during, and post-project—drives momentum to hit milestones and takes the stress off your plate. Some tried-and-true Monday approaches clients always tell us they appreciate:
- Weekly Status Updates: Every Friday, your Account Manager will send a project update that lists the work accomplished throughout the week and what’s on deck next. We also include a breakdown of items we’re waiting on from you—so nothing falls through the cracks.
- Live Timelines: After our kick-off, you’ll receive a detailed project timeline shaped around your key deadlines and deliverables—whether you need quick-turn assets for Holiday or a fully-baked rebrand by Spring. Once your timeline is locked in, it’s our go-to guide (and yours!) throughout the process—and we’ll be there to give you a *gentle* nudge along the way to make sure your team stays on top of it.
- Wrap Report: The final piece in our project process is our Wrap Report—a time to look back on what we achieved together and ideate about future opportunities. And because we’re always looking for ways to level up and evolve, we’ll use this opportunity to get your honest input and feedback about how you feel our project went.
Execution Beyond the Brief
A clear brief is fundamental for alignment in our work together. It creates the guardrails that give us creative freedom to innovate without losing sight of the end goal. From our initial intro to our full-day discovery, our team reads between the lines and uncovers the details you may not realize are important—and we use those insights to expand on what’s possible within scope.
We’re always looking for ways to move past the obvious to elevate the work—whether that’s pitching an unexpected angle that solves for the challenge your audience is really up against, or proposing a new channel strategy that reaches a niche market. We’ll lean on you to set the framework for success. Then, you can look to us to achieve it (and then some).
Data-Driven Decisions
Monday has built a reputation around our commitment to on-the-ground insights. We’re known for our discovery workshops—a signature blend of conceptual big-picture thinking, creative exploration and deep discussion. It’s a non-negotiable part of our process, but the clients who truly get the most out of it are the ones who lay all their cards on the table. Sharing an honest picture of what’s working, where you’re struggling, and your hopes for the future helps us become fully immersed in your world and gives us the intel we need to deliver work that actually moves the needle.
To go a level deeper, look no further than our Brand R+D process. Depending on your goals, it might involve focus groups, surveys, one-on-one consumer interviews or deep desk research—whatever the approach, it gives us invaluable data to distill into an actionable plan. From brand messaging to campaign activation, honest feedback from your audience always challenges hidden blind spots or assumptions and validates what’s actually working. Our award-winning work with York House School is a testament to the way that deep discovery and research set a project up for success from the jump—we gathered insights from stakeholders at every level to ensure the finished project would resonate across generations, internally and externally
Looking for a trusted partner to take your brand to the next level? We know just the team. Reach out.