Neon Buddha

Familiar but fresh

We refreshed the logo, making it clean and modern while still keeping the signature meditating figure Neon Buddha customers know to look for. A fresh, playful tagline—“Express your zen”—delivered context for the logo.

Finally Digital-first 

It was a thrill to then apply this new look to each of the Neon Buddha’s platforms—everything from email templates, social art direction and hang tags to a new Magento website and an enhanced Amazon page. This brand has had huge success in wholesale relationships, but saw a new generation of shoppers increasingly purchasing online. They asked us to help get them there in partnership.

Finally, we brought the new clean, natural feel to Neon Buddha’s seasonal lookbooks and quarterly ecommerce assets.

With everything in place, we began creating a consistent presence across Neon Buddha’s digital marketing channels to amplify their reach. Not only has their ecomm growth exceeded expectations, it has opened up completely new product categories. 

 results & impact • results & impact • results & impact • results & impact • results & impact • results & impact • results & impact • results & impact • results & impact •
 results & impact • results & impact • results & impact • results & impact • results & impact • results & impact • results & impact • results & impact • results & impact •

331%

Increase in ecommerce revenue

607%

Lift in email subscribers

4,821%

Jump in email conversion